Brand Development

For any product or service to have a successful take-off, it is vital to pay attention to its brand development. In this day and age, without branding a product does not really stand a chance against its competitors. This holds true for a website too. Brand development is quite necessary to get the attention of the audience, earning their loyalty and finally making profits. It is all about creating the right buzz about your business. And only the correct equity, positioning, identity and development will help you generate the business that you want.  

Our strategy, when it comes to brand development, focuses on three major aspects, namely Logo Design, Marketing Materials and Style Guide. Let us take a deeper look into the mode of our functioning for a successful brand development:

Logo Design

We believe that the most important step before starting anything is the groundwork. Hence we ensure that we do our homework well. We study, read, listen, research and analyze in detail your company and its requirements. We also spend a good amount of time doing the same for your nearest competitors, so that we can understand where you are placed and how you can score over the others. 
After all the research and the analysis, the next step is compiling all the ideas that have come up during this course. For any creative process to be a success, brainstorming is a very important step. This helps in determining the right artistic direction for your brand. Colour analysis, is another important aspect that we pay careful attention to. Many a times, this feature goes unnoticed or ignored. But it is very important to understand that colour itself constitutes a very important part of a website, because if used correctly it helps in evoking positive emotions and subsequently recognition. At the same time, there should not be too much of colour play because this could ultimately revolt the audience, and we certainly don’t want that!
Next comes the phase of the actual logo design process. Addictive Media ensures that the best solution based on our information and research is provided to you. Your logo should be powerful enough to be recognizable by itself, and we see that this is indeed possible. We take utmost care that your logo design becomes memorable and can resonate with your audience.

Marketing Materials

Addictive Media also provides additional marketing support material such as Banner Ads, Posters, Flyers, Brochures, HTML Email Templates (e-cards), Stationary, Business Cards. All our clients cannot have the same requirement, each have their own unique requirements therefore we ensure that our marketing solutions are custom made for each client to facilitate better brand development.

Style Guide

What the audience views, is what they believe. At no point should they be confused, because then all interest will be lost. Therefore, it is imperative that there is consistency when a brand is being established. And this is what we pay particular attention to. We set up a style guide for all our clients. This is basically a set of rules to help provide long term consistency. Therefore, at any point if someone in your company thinks, that "Why isn't the logo bigger?" or "This should be blue instead of red" etc, the guide can be followed to exactly understand why those would not be great ideas. Because we analyze each and every step carefully and also look at long tem consequences, before implementing them.

E Commerce Solutions

Airnet offers practical and innovative solutions to clients in the fast moving eCommerce environment and web development in India. We provide in-depth business knowledge and creative vision, which help our clients to gain true value of ecommerce development, India. We ensure that your ecommerce website runs smoothly from the word go, so that you can start making your online sales right away. Our aim is to help you begin your venture on a smooth note
Nowadays, every business worth its salt is looking for online selling to reach out to more people. The biggest advantage of online shopping is its universal appeal, where anyone can shop at anytime from anywhere, 24/7. People enjoy shopping online because they can do so from the convenience of home, park or office, at any time of the day. Moreover, one can browse through a collection of items, compare the prices from several vendors before making the final purchase, all that without being pestered by the so called sales people.
We offer one of the most comprehensive feature lists in eCommerce development and solution. We use a mix of programming language like PHP Development and MySQL to design our client's ecommerce website. Our motto is to offer a tailor made services to our client based on their requirements. We ensure that you have a fully equipped functional website without compromising on the quality of shopping cart or payment gateways.
Our standard Ecommerce Development Solutions come with the following features:-

• Clickable Admin Area
• Tools to easily add, edit, and delete categories or products.
• Products can be updated at your own convenience
• Product images can be uploaded easily from the pc.
• Easy to use
• Flawless integration with website design
• A search facility that is extremely convenient and powerful.
• Product thumbnails that is easy to click.
• Worldwide shipping and tax options
• Quick confirmation of orders with prompt emails.
• Payment gateway integration
• Unlimited numbers of categories and products.
• Stable solution and quick loading.
• An extremely flexible feel and look.

However, we usually recommend the use of Worldpay or Paypal. We can also set up a payment page on a secure server, if you have an epdq machine then it will be easier for you to accept orders and process them yourself.

You don’t have to be a rocket scientist to run your own Ecommerce website. It is as easy as filling out a form! There is no need to worry about any technical knowledge because none is needed. Your online shop will have an admin area to easily and quickly add categories and products in your shop. If you are still not convinced and find the task too daunting, there is no need to worry. For a small additional cost, we can add your products to the online shop.

Web hosting service

A web hosting service is a type of Internet hosting service that allows individuals and organizations to make their website accessible via the World Wide Web. Web hosts are companies that provide space on a server owned or leased for use by clients, as well as providing Internet connectivity, typically in a data center. Web hosts can also provide data center space and connectivity to the Internet for other servers located in their data center, called colocation, also known as Housing in Latin America or France.

The scope of web hosting services varies greatly. The most basic is web page and small-scale file hosting, where files can be uploaded via File Transfer Protocol (FTP) or a Web interface. The files are usually delivered to the Web "as is" or with minimal processing.[1] Many Internet service providers (ISPs) offer this service free to subscribers. Individuals and organizations may also obtain Web page hosting from alternative service providers. Personal web site hosting is typically free, advertisement-sponsored, or inexpensive. Business web site hosting often has a higher expense.

Single page hosting is generally sufficient for personal web pages. A complex site calls for a more comprehensive package that provides database support and application development platforms (e.g. PHP, Java, Ruby on Rails, ColdFusion, or ASP.NET). These facilities allow customers to write or install scripts for applications like forums and content management. Also, Secure Sockets Layer (SSL) is typically used for e-commerce.

The host may also provide an interface or control panel for managing the Web server and installing scripts, as well as other modules and service applications like e-mail. Some hosts specialize in certain software or services (e.g. e-commerce), which are commonly used by larger companies that outsource network infrastructure.

Types of hosting

A typical server "rack" commonly seen in colocation centres

Internet hosting services can run Web servers.

Many large companies that are not internet service providers need to be permanently connected to the web to send email, files, etc. to other sites. The company may use the computer as a website host to provide details of their goods and services and facilities for online orders.

    Free web hosting service: offered by different companies with limited services, sometimes supported by advertisements, and often limited when compared to paid hosting.

    Shared web hosting service: one's website is placed on the same server as many other sites, ranging from a few to hundreds or thousands. Typically, all domains may share a common pool of server resources, such as RAM and the CPU. The features available with this type of service can be quite basic and not flexible in terms of software and updates. Resellers often sell shared web hosting and web companies often have reseller accounts to provide hosting for clients.

    Reseller web hosting: allows clients to become web hosts themselves. Resellers could function, for individual domains, under any combination of these listed types of hosting, depending on who they are affiliated with as a reseller. Resellers' accounts may vary tremendously in size: they may have their own virtual dedicated server to a colocated server. Many resellers provide a nearly identical service to their provider's shared hosting plan and provide the technical support themselves.

    Virtual Dedicated Server: also known as a Virtual Private Server (VPS), divides server resources into virtual servers, where resources can be allocated in a way that does not directly reflect the underlying hardware. VPS will often be allocated resources based on a one server to many VPSs relationship, however virtualisation may be done for a number of reasons, including the ability to move a VPS container between servers. The users may have root access to their own virtual space. Customers are sometimes responsible for patching and maintaining the server.

    Dedicated hosting service: the user gets his or her own Web server and gains full control over it (user has root access for Linux/administrator access for Windows); however, the user typically does not own the server. One type of Dedicated hosting is Self-Managed or Unmanaged. This is usually the least expensive for Dedicated plans. The user has full administrative access to the server, which means the client is responsible for the security and maintenance of his own dedicated server.

    Managed hosting service: the user gets his or her own Web server but is not allowed full control over it (user is denied root access for Linux/administrator access for Windows); however, they are allowed to manage their data via FTP or other remote management tools. The user is disallowed full control so that the provider can guarantee quality of service by not allowing the user to modify the server or potentially create configuration problems. The user typically does not own the server. The server is leased to the client.

    Colocation web hosting service: similar to the dedicated web hosting service, but the user owns the colo server; the hosting company provides physical space that the server takes up and takes care of the server. This is the most powerful and expensive type of web hosting service. In most cases, the colocation provider may provide little to no support directly for their client's machine, providing only the electrical, Internet access, and storage facilities for the server. In most cases for colo, the client would have his own administrator visit the data center on site to do any hardware upgrades or changes. Formerly, many colocation providers would accept any system configuration for hosting, even ones housed in desktop-style minitower cases, but most hosts now require rack mount enclosures and standard system configurations.

    Cloud hosting: is a new type of hosting platform that allows customers powerful, scalable and reliable hosting based on clustered load-balanced servers and utility billing. A cloud hosted website may be more reliable than alternatives since other computers in the cloud can compensate when a single piece of hardware goes down. Also, local power disruptions or even natural disasters are less problematic for cloud hosted sites, as cloud hosting is decentralized. Cloud hosting also allows providers to charge users only for resources consumed by the user, rather than a flat fee for the amount the user expects they will use, or a fixed cost upfront hardware investment. Alternatively, the lack of centralization may give users less control on where their data is located which could be a problem for users with data security or privacy concerns.

    Clustered hosting: having multiple servers hosting the same content for better resource utilization. Clustered Servers are a perfect solution for high-availability dedicated hosting, or creating a scalable web hosting solution. A cluster may separate web serving from database hosting capability. (Usually Web hosts use Clustered Hosting for their Shared hosting plans, as there are multiple benefits to the mass managing of clients).

    Grid hosting: this form of distributed hosting is when a server cluster acts like a grid and is composed of multiple nodes.

    Home server: usually a single machine placed in a private residence can be used to host one or more web sites from a usually consumer-grade broadband connection. These can be purpose-built machines or more commonly old PCs. Some ISPs actively attempt to block home servers by disallowing incoming requests to TCP port 80 of the user's connection and by refusing to provide static IP addresses. A common way to attain a reliable DNS host name is by creating an account with a dynamic DNS service. A dynamic DNS service will automatically change the IP address that a URL points to when the IP address changes.

Some specific types of hosting provided by web host service providers:

    File hosting service: hosts files, not web pages

    Image hosting service

    Video hosting service

    Blog hosting service

    Paste bin

    Shopping cart software

    E-mail hosting service

What Is An Ecommerce Website?

Although it got off to a relatively slow start, ecommerce is now the largest retail environment growth area in the world. Everything from gifts, books and perfume through to the weekly grocery shopping can be bought online. If you’re selling a product or service, an

ecommerce website is your virtual ‘shop window’, letting your visitors see your products from the comfort of their own home. So what do you need to make an ecommerce website effective?

Bringing in the customers

For any ecommerce website to be effective there are a few things that need to be in place before you ‘open for business’. Like any shop window, an ecommerce website has to be eye-catching, effective and offer potential customers what they want. So the first thing that has to be right is your SEO or

search engine optimisation. Without a good page ranking, your shop will remain empty and the customers will be spending their money on your rivals’ sites. An

effective ecommerce website should be vibrant, easy to navigate and well laid out, just like any other ‘real life’ shop. Ecommerce is all about the user experience, and your shop has to give your visitors the best user experience it possibly can.

Security – the number one issue

The reason that ecommerce websites took a while to gain precedence is that many people were worried about typing in their credit card details into the Internet because of the fear of fraud. So your site has to be secure. Offering an https checkout page is a must. Https notification indicates that the site is protected and that visitor’s card information will be safe from hackers or scammers. The advent of PayPal has also made things more secure online, so accepting PayPal payments is now a necessity if your ecommerce website is to be successful.

A site that’s easy to navigate

If you walked into a high street shop that was a mess of piled up clothes, lose shoes or unmarked goods, you would quickly walk back out again without buying. You want to go into a shop where everything is laid out and easy to see, clearly marked and attractively arranged. Your online visitors are looking for exactly the same experience when they visit your virtual shop, so a good ecommerce website has to be easy to navigate. Sitemaps are vital, letting your visitors find their way around your virtual shop easily. However, there also has to be a clear roadmap that guides them gently (without the hard sell) towards the end goal, namely a checkout cart filled with your products. Good ecommerce websites have a strong call to action on every page, encouraging the visitor to convert that click into a cash buy.

Integrate the pages

Following on from your roadmap, consider how the pages work together as a whole. Think of a sales website as a department store, where one page can quite easily lead into another through a simple and tempting link. Advertising special offers on various pages through the use of banners or links encourages the visitor to explore your site rather than just sticking to one page.

Giving people what they want

Ecommerce websites are designed specifically for one purpose – selling. Visitors will want to know three fundamental questions when they visit your site:

• What’s for sale?

• How much is it?

• How do I buy it and can I use the site safely?

Keeping things simple, concise and clearly laid out is the art of

ecommerce website design. But if you want them to come back, encourage your visitors to interact with the site through comments, blogs and other two-way processes. Unique visitors are great, but the aim of an ecommerce website is to keep your visitors coming back for more. Fresh, engaging copy, content that encourages interaction and unique special offers all help to keep your website open for business.

Web hosting service

A web hosting service is a type of Internet hosting service that allows individuals and organizations to make their website accessible via the World Wide Web. Web hosts are companies that provide space on a server owned or leased for use by clients, as well as providing Internet connectivity, typically in a data center. Web hosts can also provide data center space and connectivity to the Internet for other servers located in their data center, called colocation, also known as Housing in Latin America or France.

The scope of web hosting services varies greatly. The most basic is web page and small-scale file hosting, where files can be uploaded via File Transfer Protocol (FTP) or a Web interface. The files are usually delivered to the Web "as is" or with minimal processing.[1] Many Internet service providers (ISPs) offer this service free to subscribers. Individuals and organizations may also obtain Web page hosting from alternative service providers. Personal web site hosting is typically free, advertisement-sponsored, or inexpensive. Business web site hosting often has a higher expense.

Single page hosting is generally sufficient for personal web pages. A complex site calls for a more comprehensive package that provides database support and application development platforms (e.g. PHP, Java, Ruby on Rails, ColdFusion, or ASP.NET). These facilities allow customers to write or install scripts for applications like forums and content management. Also, Secure Sockets Layer (SSL) is typically used for e-commerce.

The host may also provide an interface or control panel for managing the Web server and installing scripts, as well as other modules and service applications like e-mail. Some hosts specialize in certain software or services (e.g. e-commerce), which are commonly used by larger companies that outsource network infrastructure.

Types of hosting

A typical server "rack" commonly seen in colocation centres

Internet hosting services can run Web servers.

Many large companies that are not internet service providers need to be permanently connected to the web to send email, files, etc. to other sites. The company may use the computer as a website host to provide details of their goods and services and facilities for online orders.

    Free web hosting service: offered by different companies with limited services, sometimes supported by advertisements, and often limited when compared to paid hosting.

    Shared web hosting service: one's website is placed on the same server as many other sites, ranging from a few to hundreds or thousands. Typically, all domains may share a common pool of server resources, such as RAM and the CPU. The features available with this type of service can be quite basic and not flexible in terms of software and updates. Resellers often sell shared web hosting and web companies often have reseller accounts to provide hosting for clients.

    Reseller web hosting: allows clients to become web hosts themselves. Resellers could function, for individual domains, under any combination of these listed types of hosting, depending on who they are affiliated with as a reseller. Resellers' accounts may vary tremendously in size: they may have their own virtual dedicated server to a colocated server. Many resellers provide a nearly identical service to their provider's shared hosting plan and provide the technical support themselves.

    Virtual Dedicated Server: also known as a Virtual Private Server (VPS), divides server resources into virtual servers, where resources can be allocated in a way that does not directly reflect the underlying hardware. VPS will often be allocated resources based on a one server to many VPSs relationship, however virtualisation may be done for a number of reasons, including the ability to move a VPS container between servers. The users may have root access to their own virtual space. Customers are sometimes responsible for patching and maintaining the server.

    Dedicated hosting service: the user gets his or her own Web server and gains full control over it (user has root access for Linux/administrator access for Windows); however, the user typically does not own the server. One type of Dedicated hosting is Self-Managed or Unmanaged. This is usually the least expensive for Dedicated plans. The user has full administrative access to the server, which means the client is responsible for the security and maintenance of his own dedicated server.

    Managed hosting service: the user gets his or her own Web server but is not allowed full control over it (user is denied root access for Linux/administrator access for Windows); however, they are allowed to manage their data via FTP or other remote management tools. The user is disallowed full control so that the provider can guarantee quality of service by not allowing the user to modify the server or potentially create configuration problems. The user typically does not own the server. The server is leased to the client.

    Colocation web hosting service: similar to the dedicated web hosting service, but the user owns the colo server; the hosting company provides physical space that the server takes up and takes care of the server. This is the most powerful and expensive type of web hosting service. In most cases, the colocation provider may provide little to no support directly for their client's machine, providing only the electrical, Internet access, and storage facilities for the server. In most cases for colo, the client would have his own administrator visit the data center on site to do any hardware upgrades or changes. Formerly, many colocation providers would accept any system configuration for hosting, even ones housed in desktop-style minitower cases, but most hosts now require rack mount enclosures and standard system configurations.

    Cloud hosting: is a new type of hosting platform that allows customers powerful, scalable and reliable hosting based on clustered load-balanced servers and utility billing. A cloud hosted website may be more reliable than alternatives since other computers in the cloud can compensate when a single piece of hardware goes down. Also, local power disruptions or even natural disasters are less problematic for cloud hosted sites, as cloud hosting is decentralized. Cloud hosting also allows providers to charge users only for resources consumed by the user, rather than a flat fee for the amount the user expects they will use, or a fixed cost upfront hardware investment. Alternatively, the lack of centralization may give users less control on where their data is located which could be a problem for users with data security or privacy concerns.

    Clustered hosting: having multiple servers hosting the same content for better resource utilization. Clustered Servers are a perfect solution for high-availability dedicated hosting, or creating a scalable web hosting solution. A cluster may separate web serving from database hosting capability. (Usually Web hosts use Clustered Hosting for their Shared hosting plans, as there are multiple benefits to the mass managing of clients).

    Grid hosting: this form of distributed hosting is when a server cluster acts like a grid and is composed of multiple nodes.

    Home server: usually a single machine placed in a private residence can be used to host one or more web sites from a usually consumer-grade broadband connection. These can be purpose-built machines or more commonly old PCs. Some ISPs actively attempt to block home servers by disallowing incoming requests to TCP port 80 of the user's connection and by refusing to provide static IP addresses. A common way to attain a reliable DNS host name is by creating an account with a dynamic DNS service. A dynamic DNS service will automatically change the IP address that a URL points to when the IP address changes.

Some specific types of hosting provided by web host service providers:

    File hosting service: hosts files, not web pages

    Image hosting service

    Video hosting service

    Blog hosting service

    Paste bin

    Shopping cart software

    E-mail hosting service

Guaranteed Top Search Engine Placement Services

Airnet’s SEO Experts use ethical, effective and proven methods to attain top 10 rankings in Google, Yahoo and MSN - Guaranteed. Our flexible methodology and proven SEO Optimization techniques ensures customized SEO Marketing Strategy for your unique requirements. Contact our SEO Experts for a Free Analysis or custom quote.

Top Rankings Guaranteed!

Our proven techniques and visible results make us the preferred SEO partner for our clients with over 95% of them continuing with us through our Ongoing Search Engine Optimization Services or new SEO Marketing assignments. We are so confident of ranking your site higher that we offer moneyback guarantee of our Search Engine Optimization Services.

Beginning with the free analysis of your website to choosing most appropriate keywords and competitive analysis to obtaining and maintaining higher ranking for your website, we are committed to maximize your ROI from our Professional SEO Services.

Why do you need SEO Services?

Search Engines are the number one source of traffic to your website with more than 85% of web users employing search engines to find web sites. Around 90% of them don’t go beyond 3 pages of the search results, with majority of them visiting websites listed on the first page. If your website is not listed in top 10 for major search engines, you are losing to your competition every moment. Through past data it is proven that search engine marketing if implemented, results in increase in revenue and its ROI is unmatched by any other marketing strategy.

Why Airnet should be your SEO Partner?

Our SEO Services deliver consistent results and ROI at affordable rates. Here is the Airnet advantage:

    Results Guarantee via our guaranteed SEO Services.

    Only ethical SEO Optimization Techniques. Nothing done which could ban your website or hurt your long term rankings.

    Customized SEO services to suite your unique requirements. Beginning with selecting the most appropriate keywords, competitive analysis, OnPage Optimization, manual search engine submissions including creating and submitting sitemaps to Google and Yahoo, targeted link building, article, news and blog marketing.

Get started now

Our SEO Positioning Services are structured to provide top rankings to a low to moderate competitive keywords as well as very high competitive keywords where we use a staged approach. Our Professional SEO services has focused packages on link popularity building, Pay per click PPC campaign Management, article submission and ongoing SEO Maintenance Packages. Check out affordable SEO Services we offer.

We are available to talk to you to understand your requirements and provide you the best solution. We work patiently with you to answer all your queries and educate you on exactly what we would be doing. Contact Us for a free analysis or a custom quote regarding our SEO services and we will get back to you within 24 business hours.

We would be happy to talk to you for any queries you might have. Contact Us and we would gladly call you back.